One geometry.One house.
Every mark, seal, pattern, engraving and favicon in this identity is drawn from one monogram on one grid. Nothing here is decoration; each application is a manufacturing instruction. This document is the permanent reference.
Philosophy
The SN monogram: a Cormorant Garamond S with the N set into its shoulder, and the Solenne star struck where the two letters meet. Two initials, one moment of light — a mark about giving, drawn with the restraint of a jeweller's tool.
Construction & geometry
A 100 × 100 master grid. The S is set at 80 units, the N at 62 units on a shared optical baseline, and the star is struck at (41, 57) at 26% scale. Clear space is 25 units — 0.25 × mark height — on all four sides, shown dashed.
- Clear space
- 0.25 × mark height, all sides
- Minimum size
- 20mm print · 28px digital · 16px favicon
- Maximum reduction
- Star dropped below 28px — micro version
The logo family
One monogram, twelve approved reproductions: master, secondary, horizontal, icon, seal, wordmark, reverse, monochrome, foil, emboss, deboss and engraving. Nothing outside this family may be created.
Colour & typography
Celebrate every moment
A refined combination of classic elegance and modern clarity. Body set at 15px on a 1.75 line height, eyebrow labels at 11px and 0.32em tracking. The monogram is artwork, never live type.
Pattern library
Nine repeats built from the monogram lattice and the Solenne star, each at a different density, weight and opacity. Generic geometric textures are not permitted anywhere in the identity.
Packaging & product
The mark is manufactured, never printed as an afterthought. One application per surface, at one scale, in one finish.
- Shipping carton — open pattern, blind deboss, no gilt.
- Gift box lid — single foil mark, centred, 18mm.
- Interior lining & tissue — dense pattern, tone-on-tone.
- Ribbon — border repeat, woven, never printed.
- Gift envelope & thank-you card — blind emboss, one mark.
- Jewellery pouch — textile jacquard repeat.
- Wax seal — brand seal, gilt wax, applied by hand.
- Pendant backs & ring interiors — micro engraving, 2mm.
- Bracelet clasps — laser-etched mark, single line, no echo.
- Necklace tags & display cards — engraved, not stamped ink.
- Gift Edition metal cards — guilloché from the micro repeat.
- Warranty, care guide & certificates — deboss plus micro border.
- Shipping insert — open pattern with a single seal.
Standards & restraint
Recognition comes from consistency, not frequency. One mark application per view, one pattern per surface — always.
- Ink, onyx, ivory, gilt or brushed gilt — one colour at a time.
- Watermark at or below 9% opacity, once per view.
- Clear space of 0.25 × mark height, always.
- Foil, emboss, deboss and engraving from the master vector only.
- Stretch, rotate, shear or outline the monogram.
- Change the colours, or add shadows, glows or other effects.
- Change the typography, or rearrange the S, N and star.
- Place the mark on busy imagery, or below 16px with the star.
- Repeat the mark decoratively within one composition.
Remove the wordmark and the house must still read: the monogram, Cormorant Garamond, ivory and gilt, the pattern language and the engraved surfaces are enough. That is the test every new application must pass.